Here at Jana Sofia Bridal we push the boundaries by being bold, beautiful and fearless yet still thoughtful and feminine.
Fur is at the heart of Jana Sofia pairing flattering shapes with colors that play to your mood from serene to brazen. Our goal is to create that ‘fail safe piece’ that is a piece of art - a visual piece that is full of magic that can elevate any look. The best thing about this piece of magic is it's diversity. It will be your go-to garment for many years to come.
Each piece is thoughtfully designed for our customer to feel comfortable and confident - which is why our collection offers different cuts, colours and fits. It all depends on the look you want and the mood your in.
Every item is hand crafted by our very special talented team of knitters. The fact that these precious pieces are made by hand makes each piece just as unique as the beautiful woman who wears it.
Most importantly, we proudly acknowledge that we source our fur from suppliers that fit within the global ethical guidelines of manufacturing set by the International Fur Federation. Our suppliers provide us with rightfully procured fur that is either surplus fur or a secondary product of food trades under the strict requirements set by the Federation. This governing body is committed to the practice of promoting and regulating the healthy and green use of fur throughout all aspects of the supply chain.
When we talk about by-product feathers, it is all about no wastage of the poultry industry as billions of kilograms of feathers are disposed of every year creating a serious solid waste problem in many countries. What a clever way for these by-product feathers to be subsequently used and recycled.
With significant advances in regulatory efforts towards the fur industry, it’s important to note that over 80% of all fur farms globally are guided by strict standards regarding ethical animal treatment and observation of wild and domesticated animal welfare.
Fur fashion has been in existence for almost a century and lots of areas regarding animal welfare have immensely changed for the better. However, the public has been deceived into believing that cruelty against fur animals is the norm. The fur industry and the fur farms have employed ethical treatment of the animals and they have been bread through selective breeding to adopt to domestication over time.
Like other livestock operations, fur farming is governed by local, national and sometimes international regulations.
As with all livestock producers, fur farmers receive information and assistance from licensed veterinarians and agricultural extension officers, as well as professional associations.
In addition, fur breeders’ associations in all major producing countries follow comprehensive animal husbandry practices developed in cooperation with scientists, veterinarians and welfare authorities. There are set standards for nutrition and housing, veterinary care and humane harvesting.
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